oDesk Internet Marketing Test Answer 2013

oDesk Internet Marketing Test Answer 2013

        Q1. What is A/B testing?

a.       Testing two products to see which one sells more.

b.      Using two version of an ad, measuring results to see which one is more effective.

c.       Testing 2 products to see which one sells more.

d.      Using 2 version of an ad to see which one has less bounce rate.

Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?

a.       It helps with ad placements.

b.      It is required.

c.       It helps drive affiliate sale.

d.      Costs of clicked links can add up quickly if not limited.

 

Q3. What is meant by “White hat”?

a.       When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.       Ethical and honest methods of increasing page rankings.

d.      Software used to increase rankings.

Q4. How should a company allocate its marketing budget among the various methods of internet marketing?

       a.       Depends on the company and what is most effective for its business

b.      Spread evenly among the methods chosen

c.       Haphazardly

d.      Spent most on email marketing

 

     Q5. What is the purpose of sending a monthly newsletter?

 

a.       It creates work for employees at the company

b.      It builds branding, creates awareness and a connection with potential clients

c.       It gives people a chance to opt out of ever talking to your company

d.      Required by law.

 

Q6. Why are purchased email lists typically ineffective?

 

a.       They are too expensive

b.      They distribute an email to far more people than the company has its contacts

c.       They make up fake emails to sell

d.      They are not targeted at customers specific to your company and have high bounce rate.

 

Q7. What is an auto-responder?

 

a.       A person who replies to all emails for the company

b.      An automatic email message sent to someone who takes an action such as submitting a form on a company.

c.       A method of direction communication with clients.

d.      An email relay system.

 

Q8. What is meant by “White hat”?

a.       When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.       Ethical and honest methods of increasing page rankings.

d.      Software used to increase rankings

 

Q9. How is the “open rate” important?

a.       It tells the company how many people clicked on the links in the email.

b.      It lets the company know how many people brought a product.

c.       It is the number of people who received the email.

d.      It is the number of people who actually opened the email sends to them, giving the company insight how effective email marketing campaign was.

 

Q10.What is meant by “viral marketing”?

 

a. Creating ads that users pay to watch

 

b. Creating ad campaigns which are expensive and well produced

c. Creating ad campaigns with a very narrow focus

d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

 

 

Q11.What is affiliate marketing? 

a. Same as guerilla marketing

 

b. Selling ad space on your site

c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts

d. Pay per click marketing

 


Q12.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

 

a. It reduces taxable profits

b. To get a second opinion

c. Creates goodwill

d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

 


Q12.What is meant by “web 2.0”?

 

a. The resurgence of internet companies with more interactive focus, such as blogging and social networking

b. Any website which has survived the dot.com bust

c. Sites made using new technology

d. Internet companies who focus on retail sales

 

 

Q13.What is the purpose of a traditional press release?

 

 

a. It acts as a direct marketing sales tool

b. It can be mailed out to potential clients

c. It announces company information to a widely dispersed group of people

d. It target markets to internet users

 

 

 

Q14.What is meant by “viral marketing”?

a. Creating ads that users pay to watch

b. Creating ad campaigns which are expensive and well produced

c. Creating ad campaigns with a very narrow focus

d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

 

 

 

Q15.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

 

a. It reduces taxable profits

 

b. To get a second opinion

c. Creates goodwill

d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

 

 

Q16.What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

 

a. It keeps the marketing staff busy in down times

b. It impresses clients

c. A well maintained blog will help increase page rank with search engines

d. It makes the company seem larger than it is

 

Q17.How is the pricing model of a click determined?

 

a. Standardized rate for the ad

 

b. Google sets the price worldwide

c. Ads always cost more in later months

d. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

 

 

Q18.How can a company profit from a podcast directly?

a. Pay another company to host it

 

b. Charge for premium content

c. Set up an affiliate link

d. All podcasts are free, they can not be directly profitable

 

 

Q19.What is one advantage to using a purchased email list?

a. The firm selling them often makes up fake email addresss

 

b. Large quantity of email addresses and markets otherwise not reached

c. The bounce rate is very low

d. It is targeted at your potential customers

 

 

Q20.How important is content on a site when optimizing it?

 

a. Not important at all, does not factor in

 

b. Mildly important to keep customers happy

c. It is the only thing which creates a higher ranking in search engines

d. Very important, new content especially

 

 

Q21.Why would a company possibly want to spend more on PPC early on?

 

a. It costs less early on

 

 

b. To drive traffic to their site and increase awareness

c. To let the competition know they are serious

d. To sell more products

 

 

Q21.Why is reciprocal linking becoming an important way to reach potential clients?

a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site

 

b. It creates an income stream

c. It is the easiest way to create traffic

d. It builds goodwill

 

Q22. What is a trackback? 

a. Same as a trademark

b. A method of notification that somebody links to document/html

c. When someone goes to your site because of your podcast

d. A count of how many downloads your podcast has

 

 

Q23.How is click-through rate measured in an email campaign? 

 

a. The number of emails which did not bounce back

b. The number of people who click on a link in the email bringing the potential customer to your site

c. The number of people who purchased a product or service from the email

d. The number of people who replied to the email

 

Q24.Who regulates affiliate marketing? 

a. No one currently

b. SEC

c. IRS

d. Internet Affiliate Board 

 


Question: 01

Who was one of the original widely known affiliate marketers?

a.     Ebay
b.     AT&T
c.     WorldCom
d.     Amazon

Question: 02

How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a.     90 cents
b.     10 cents
c.     20 cents
d.     1 cent


Question: 03

What is an important step early on when forming a web marketing strategy?

a.     Designing catchy ads
b.     Allocating a large budget to the project
c.     Identifying your customer base
d.     Hiring a consulting firm

Question: 04
What should a company do once it achieves its search engine ranking goals?

a.     Stop promoting the site
b.     Constantly monitor and improve their site in order to maintain their ranking
c.     Revise the site once in awhile
d.     Sell advertising on their site

Question: 06
Why has web marketing become a popular form of marketing?

a.     It is much cheaper than other forms and often more effective
b.     Television advertising is being offered less
c.     It is easier than traditional marketing
d.     It has been heavily advertised

Question: 07
How should a company allocate its marketing budget among the various methods of internet marketing?

a.     Depends on the company and what is most effective for its business
b.     Spread evenly among the methods chosen
c.     Haphazardly
d.     Spend most on email marketing

Question: 08
How can chat rooms bolster site traffic?

a.     The competition can come to the chat and try to steal customers
b.     It gives the company a way to distance themselves from customers
c.     By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
d.     It gives a way for customers to log complaints

Question: 09
What is the formula for calculating cost per customer acquisition?

a.     Marketing spent on television divided by the number of new customers
b.     Sales divided by customers
c.     Total marketing budget divided by all customers ever
d.     Total marketing budget for a specific period divided by the number of new customers for that same period

Question: 10
How are keywords utilized by search engines?

a.     They are all that the search engine uses to rank pages
b.     The keywords are a brief description of what topics your site relates to
c.     They help the search engine decide how good your sites content is
d.     The keywords guarantee positioning

Question: 11
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

a.     It helps with ad placement
b.     It is required
c.     It helps drive affiliate sales
d.     Costs of clicked links can add up quickly if not limited

Question: 12
What is “cost per customer acquisition”?

a.     The amount a company pays a customer to try their product
b.     The average cost of marketing spent per new customer
c.     The cost of marketing staff
d.     The cost to beat competitors

Question: 13
Why is it important to fine tune the timing of the ad and keywords used?

a.     It costs less in later hours
b.     To be sure to spend more money on marketing
c.     Required by law
d.     To carefully target the customer base desired, not wasting impressions and clicks

Question: 14
What is a site index?

a.     A page which has a linkable outline of all of the pages on a website
b.     A site with only 1 page
c.     A site with special deals for purchasers
d.     A special ranking with search engines

Question: 15
What is one unfavorable trait sometimes seen in affiliate marketing?

a.     The cost is low
b.     It brings additional traffic to a site
c.     Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d.     It is only paid for based on successful selling

Question: 16
What is brand strategy?

a.     Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
b.     Strategy for reaching customers worldwide
c.     Creating a package that catches peoples eyes
d.     Creating an image that contradicts competitor’s assertations

Question: 17
What is a “landing page”?

a.     The page a potential customer sees when they click on your paid ad
b.     The main company website
c.     A page where the customer can buy the product
d.     Where the pay per click ads are created

Question: 18
Which of the following is valuable in increasing a page rank?

a.     Paying for placement
b.     Static content
c.     Quantity of links from other highly ranked pages to your site
d.     No contact information

Question: 19
What type of income statement items are marketing expenses?

a.     Variable Cost
b.     Fixed Cost
c.     Revenue
d.     Cost of Good Sold

Question: 20
What is search engine optimization?

a.     Paying for placement on a search engine results page
b.     Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
c.     Optimization of a site so it gets more affiliate revenue
d.     Selling memberships to the site


Question: 21

What are meta tags?

a.     The content of the site
b.     Embedded information about your website such as keywords
c.     Links to other sites
d.     Images on the site

Question: 22
Why have social networking sites become a popular method of internet marketing?

a.     They are free and easy to use
b.     They guarantee more traffic to your site
c.     Ease of use, large number of users, easy to target specific demographics
d.     They are a passing trend

Question: 23
Which of the following are podcasts least likely to target?

a.     Sales
b.     Branding
c.     Customer loyalty
d.     Content delivery

Question: 24
What is “bounce rate” in terms of email marketing?

a.     The percentage of emails sent to a list which are returned as undeliverable
b.     The percentage of repeat clients
c.     The percentage of people who receive an email and buy the product
d.     The percentage of people who click the links in an email

Question: 25
How can posting on other message boards help drive traffic to a company site?

a.     You can steal away clients from other companies directly
b.     You can tell lies about competitors
c.     You can trump up claims of what your company does
d.     By becoming an expert on a subject and giving people information which demonstrates your company’s knowledge and expertise

Question: 26
What are the four P’s of marketing?

a.     Placement, Production, Procurement, Procedures
b.     Product, Price, Placement, Promotion
c.     Position, Price, Production, Premature
d.     Product, Promotion, Procedures, Procurement

Question: 27
What is “cost per action”?

a.     Same as pay per click
b.     A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c.     A payment agreement where costs change depending on volume
d.     The product cost

Question: 28
How are Pay Per Click ad campaigns billed?

a.     Everytime an ad is displayed it costs the company money
b.     Set monthly fee regardless of impressions or clicks
c.     Discounted based on length of commitment
d.     The customer pays each time their ad is clicked on, usually billed monthly

Question: 29
How do firms typically budget once positive results are seen from their internet marketing campaign?

a.     Decrease the overall budget
b.     Spend more on the methods which are not producing results
c.     Increase the budget and focus on those activities which are working
d.     Stop marketing

Question: 30
What is the primary goal of web marketing?

a.     To give the target market an ad like they would see on TV
b.     To sell customers on the spot
c.     To earn affiliate income
d.     To drive potential customers to the company website

Question: 32
What is the best way to make internet marketing effective?

a.     Focus on one specific technique such as direct email
b.     Use a myriad of methods online
c.     Spend a lot of money on it
d.     Use email marketing first

Question: 33
How can a podcast be used to drive customers to a website?

a.     By only hosting the podcast on the website
b.     By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c.     By making the podcast a premium one which costs money
d.     By telling the listeners that they need your product

Question: 34
Why are purchased email lists typically ineffective?

a.     They are too expensive
b.     They distribute an email to far more people than the company has in its contacts
c.     They make up fake emails to sell
d.     They are not targeted at customers specific to your company and have high bounce rates

Question: 35
What is meant by “guerilla marketing”?

a.     Using resources such as time, energy and imagination rather than money to market
b.     Using advertising spots which utilize gorillas to capture the audience
c.     Having a large scale marketing budget
d.     Using television ads instead of web ads

Question: 36
What is a “call to action”?

a.     Hoping the customer buys your product
b.     Recruiting new employees
c.     Creating a new ad campaign
d.     Using verbs to encourage people to take an action

Question: 37
Why is affiliate marketing a favorable form of marketing?

a.     It is inexpensive
b.     Nothing is paid unless there is a sale resulting from the affiliate’s efforts
c.     It guarantees increased sales
d.     It is complex so not many people utilize it

Question: 38
What is the purpose of having a special landing page for a PPC ad?

a.     It costs less if done that way
b.     It gives the potential to have mixed messages on the site
c.     Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
d.     Customers expect it

Question: 39
How can supplemental materials be delivered to the podcast listener?

a.     Embedded into the audio file
b.     Files can be made available for download along with the link to the podcast
c.     The listener has to go to a special site only during the podcast
d.     The listener must pay for any additional materials

Question: 40
What is a “value proposition”?

a.     The pricing of the product
b.     The same as a business plan
c.     A statement as to how the company will make more money
d.     A statement as to how the company adds value for customers

 

 

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Why would a firm employ guerrilla web marketing?

Ans: it gives the firm more control over its marketing budget

 

Why is affiliate marketing a fovorable form of marketing

 

Ans: it gurantees increased sales

 

 

What is meant by “niche marketing”?

Ans: Targeting a very specific demographic

 

How can a poducast be used to brive customers to a website

 

Ans: by telling the listeners that they need your product

 

 

What is cost per coustomer acquisition

 

Ans: the amount a company pays a customer to try their product

 

 

How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials

 

 

 

How important is content on a site when optimizing it

 

Ans: it is the only thing which creates a higher ranking in search engines

 

 

Which of the following would not be effective in headline writing

 

Ans: using small words which take up space and do not add value

 

 

What should a company do once it achieves its search engine ranking goals

 

Ans: sell advertising on their site

 

 

Why would a company possibly want so spend more on PPC early on

 

Ans: to drive traffic to their site and increase awarensess

 

 

What is meant by “white hat”

 

Ans: When marketers show up for work wearing white hats

 

 

Why are purchased email lists typically ineffective

 

Ans: they make up fake email to sell

 

 

Why has web marketing become a popular form of marketing

 

Ans:it has been heavily advertised

 

 

What is one unfavourable trait sometimes seen in affiliate marketing

 

Ans: it brings additional traffic to a site

 

 

If marketing is relatively easy to do online

 

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

 

 

What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read

 

Ans: it impresses clients

 

 

What is the purpose of a traditional press release

 

Ans: it target markets to internet users

 

 

What is the purpose of sending a monthly newsletter

 

Ans: it gives people a chance to opt out of ever talking to your company again

 

 

What is meant by guerrilla marketing

 

Ans: Using resources such as time, energy and imagination rather than money to market

 

 

What is an auto-responder

 

Ans: a method of direction communication with clients

 

 

Why is it important to fine tune the timing of the ad and keywords used

Ans: to carefully target the customer base desired, not wasting impressions and clicks

 

What is the “active voice” style of writing ads?

 

Ans: Using “you” and not “I” or “we” – directing wording towards the customer

 

 

What is double opt in process?

 

Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

 

 

How do listeners decide what is a worthwhile podcast to continually listen to

 

Ans: having several hosts and a myriad of topics

 

Why is the subject line of any email campaign important?

Ans: it is all the receiver sees besides the email address until they open the email

 

 

How is “open rat” important

 

Ans: it lets the company know how many people bought a product

 

 

Why are affiliates not the same as having a sales force?

 

Ans:The affiliate only drives traffic, they do not necessarily convert them to sales

 

 

How is the pricing model of a click determined

 

Ans: google sets the price worldwide

 

 

What is the formula for calculating cost per customer acquisition

Ans: total marketing budget for a specific period divided by the number of new customers for that same period

How much would a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents

Ans: 10 cents

 

What is “cost per action ”

Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

 

What is an “impression”?

Ans: When your ad is displayed on a page online, not necessarily clicked on

 

Which of the following is valuable in increasing a page rank

Ans: quantity of links from other highly ranked pages to your site

What is meant by”web 2.0”

Ans: internet companies who focus on retail sales

 

What is affiliate marketing

Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

 

Which of the following are podcasts least likely to target

Ans: sales

 

 

 

Question:

 

Why would a firm employ guerilla web marketing?

a.       It is guaranteed to work

b.      It allows greater flexibility

c.       It gives the firm more control over its marketing budget.

d.      It is unconventional and can often leave a lasting impression on potential customers

Answer: It gives the firm more control over its marketing budget.

 

Question:

Why is affiliate marketing a favorable from of marketing?

a.       It is inexpensive.

b.      Nothing is paid unless there is a sale resulting from the affiliate’s efforts.

c.       It guarantees increased sales

d.      It is complex so not many people utilize it

Answer: It guarantees increased sales

 

Question:

What is meant by “niche marketing”?

a.       Targeting a broad based group of people

b.      Targeting a very specific demographic

c.       Advertising on the television

d.      Advertising only online

Answer: Targeting a broad based group of people

 

Question:

How can a podcast be used to drive customers to a website?

a.       By only hosting the podcast on the website

b.      By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information

c.       By making the podcast a premium one which costs money

d.      By telling the listeners that they need your product

Answer: By telling the listeners that they need your product.

 

Question:

What is “cost per customer acquisition”?

a.       The amount a company pays a customer to try their product

b.      The average cost of marketing spent per new customer

c.       The cost of marketing staff

d.      The cost to beat competitors

Answer: The amount a company pays a customer to try their product

 

Question:

How can supplemental materials be delivered to the podcast listener?

a.       Embedded into the audio file

b.      Files can be made available for download along with the link to the podcast

c.       The listener has to go to a special site only during the podcast

d.      The listener must pay for any additional materials

Answer: The listener has to go to a special site only during the podcast

 

Question:

What is a “value proposition”?

a.       The pricing of the product

b.      The same as a business plan

c.       A statement as to how the company will make more money

d.      A statement as to how the company adds value for customers

Answer: The pricing of the product

 

Question:

How important is content on a site when optimizing it?

a.       Not important at all does not factor in

b.      Mildly important to keep customers happy

c.       It is the only thing which creates a higher ranking in search engines

d.      Very important new content especially

Answer: It is the only thing which creates a higher ranking in search engines

 

Question:

Which of the following would not be effective in headline writing?

a.       Using words that draw attention

b.      Using words that people may search for

c.       Using small words which take up space and do not add value

d.      Using words such as “new, exciting, special offer”

Answer: Using small words which take up space and do not add value

 

Question:

What should a company do once it achieves its search engine ranking goals?

a.       Stop promoting site

b.      Constantly monitor and improve their site in order to maintain their ranking

c.       Revise the site once  in awhile

d.      Sell advertising on their site

Answer: Sell advertising on their site

 

Question:

Why would a company possibly want to spend more on PPC early on?

a.       It costs less early on

b.      To drive traffic to their site and increase awareness

c.       To let the competition know they are serious

d.      To sell more products

Answer: To drive traffic to their site and increase awareness

 

Question:

What is meant by “white hat”?

a.       When markets show up for work wearing white hats

b.      Dishonest techniques for gaining higher ranking

c.       Ethical and honest methods of increasing page ranking

d.      Soft ware use to increase ranking

Answer: When markets show up for work wearing white hats

 

Question:

Why are purchased email lists typically ineffective?

a.       They are too expensive

b.      They distribute an email to far more people than the company has in its contacts

c.       They make up fake emails to sell

d.      They are not targeted at customers specific to your company and have high bounce rates

Answer:  They make up fake emails to sell

 

Question:

Why has web marketing become a popular form of marketing?

a.       It is much cheaper than other forms and often more effective

b.      Television advertising is being offered less

c.       It is easier than traditional marketing

d.      It has been heavily advertised

Answer: It has been heavily advertised

 

Question:

What is one unfavorable trait sometimes seen in affiliate marketing?

a.       The cost is low

b.      It brings additional traffic to a site

c.       Affiliate will use unethical techniques to drive customers in hopes of earning a commission

d.      It is only paid for based on successful selling

 

Answer: It brings additional traffic to a site

 

Question:

Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a.       It reduces taxable profits

b.      To get a second opinion

c.       Creates goodwill

d.      Hired experts can drive the best results of campaigns and help guide the company in its marketing

 

Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing

 

Question:

Which 3 industries are the largest users of affiliate marketing?

a.       Prescription drugs, electronics, child products

b.      Gambling, adult, retail

c.       Retail outlets, bakeries, beverage

d.      Computer equipment, auto manufacturers , construction

Answer: Computer equipment, auto manufacturers, construction

 

Question:

What is A/B testing?

a.       Testing 2 products to see which is safer

b.      Using 2 versions of an ad measuring results to see which one is more effective

c.       Testing 2 products to see which one sells more

d.      Using 2 versions of an ad to see which one has less bounce rate

 

Answer: Using 2 versions of an ad measuring results to see which one is more effective

 

Question:

What are the four P’s of marketing?

a.       Placement, production, procurement, procedures

b.      Product, price, place, promotion

c.       Position, price, production, premature

d.      Product, promotion, procedures, procurement

Answer: Product, promotion, procedures, procurement

 

Question:

What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a.       It keeps the marketing staff busy in down times

b.      It impresses clients

c.       A well maintained blog will help increase page rank with search engines

d.      It makes the company seem larger than it is

Answer: It impresses clients

 

Question:

What is the purpose of a traditional press release?

a.       Is acts as a direct marketing sales tool

b.      It can be mailed out to potential clients

c.       It announces company information to a widely dispersed group of people

d.      It target markets to internet users

 

Answer: It target markets to internet users

 

Question:

What is the purpose of sending a monthly newsletter?

a.       It creates work for employees at the company

b.      It builds branding creates awareness and connection with potential clients

c.       It gives people a chance to opt out of ever talking to your company again

d.      Required by law

 

Answer: It gives people a chance to opt out of ever talking to your company agin

 

Question:

What is meant by “guerilla marketing”?

a.       Using resources such as time, energy and imagination rather than money to market

b.      Using advertising spots which utilize gorillas to capture the audience

c.       Having a large scale marketing budget

d.      Using television ads instead of web ads

 

Answer: Using resources such as time, energy and imagination rather than money to market

 

 

Question:

What is an auto-responder?

a.       A person who replaces to all emails for the company

b.      An automatic email message sent to someone who takes an action such as submitting a form on a company website

c.       A method of direction communication with clients

d.      An email relay system

 

Answer: A method of direction communication with clients

 

Question:

Why is it important to fine tune the timing of the ad and keywords used?

a.       It costs less in later hours

b.      To be sure to spend more money on marketing

c.       Required by law

d.      To carefully target the customer base desired, not wasting impressions and clicks

 

Answer: To carefully target the customer base desired, not wasting impressions and clicks

 

Question:

What is the “active voice” style of writing ads?

a.       Using “you” and not “I” or “we”- directing wording towards the customer

b.      Writing in the first person

c.       Writing in the third person

d.      Speaking omnisciently

 

Answer: Writing in the third person

 

Question:

What is a double opt in process?

a.       Someone must email the firm twice to get on a list

b.      Someone must ask to be on your email list, and then verify by clicking a link they want to be on it

c.       Someone must email the firm twice to get off an email list

d.      Someone has to send an email confirming an online purchase

 

Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it

 

Question:

How do listeners decide what is a worthwhile podcast to continually listen to?

a.       High quality audio and high quality content

b.      If it’s funny

c.       Broad based podcasts with no general direction

d.      Having several hosts and a myriad of topics

 

Answer: Having several hosts and a myriad of topics

 

Question:

Why is the subject line of any email campaign important?

a.       It gives the person an opportunity to delete the email before reading it

b.      It is all the receiver sees besides the email address until they open the email

c.       It let the receiver know they are about to be sold something

 

Answer: It is all the receiver sees besides the email address until open the email

 

Question:

How is the “open rate” important?

a.       It tells the company how many people clicked on the links in the email

b.      It lets the company know how many people bought a product

c.       It is the number of people who received the mail

d.      It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was

 

Answer: it lets the company know how many people bought a product

 

Question:

Why are affiliates not the same as having a sales force?

a.       The affiliates are virtual

b.      The affiliates can be based anywhere in the world

c.       The affiliate only drives traffic, they do not necessarily convert them to sales

d.      The affiliates have limited availability

 

Answer: The affiliates have limited availability

 

Question:

How is the pricing model of a click determined?

a.       Standardized rate for the ad

b.      Google sets the price worldwide

c.       Ads always cost more in later months

d.      The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list

 

Answer: Google sets the price worldwide

 

Question:

What is the formula for calculating cost per customer acquisition?

a.       Marketing spent on television divided by the number of new customers

b.      Sales divided by customers

c.       Total marketing budget divided by all customers ever

d.      Total marketing budget for a specific period divided by the number of new customers for that same period

 

Answer: Total marketing budget for a specific period divided by the number of new customers for that same period

 

Question:

How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a.       90 cents

b.      10 cents

c.       20 cents

d.      1 cents

 

Answer: 10 cents

 

Question:

What is “cost per action”?

a.       Same as pay per click

b.      A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views

c.       A payment agreement where costs change depending on volume

d.      The product cost

 

Answer: Same as pay per click

 

Question:

What is an “impression”?

a.       When a person buys a product from a site

b.      When your ad is displayed on a page online, not necessarily clicked on

c.       When an ad is clicked on when an ad on

d.      When an ad makes an impression on a client

 

Answer: When your ad is displayed on a page online, not necessarily clicked on

 

Question:

Which of the following is valuable in increasing a page rank?

a.       Paying for placement

b.      Static content

c.       Quantity of links from other highly ranked pages to your site

d.      No contact information

 

Answer: Quantity of links from other highly ranked pages to your site

 

Question:

What is meant by “web 2.0”?

a.       The resurgence of internet companies with more interactive focus, such as blogging and social networking

b.      Any website which has survived the dot com bust

c.       Sites made using new technology

d.      Internet companies who focus on retail sales

 

Answer: Internet companies who focus on retail sales

 

Question:

What is affiliate marketing?

a.       Same as guerilla marketing

b.      Selling ad space on your site

c.       When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

d.      Pay per click marketing

 

Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

 

Question:

Which of the following are podcasts least likely to target?

a.       Sales

b.      Branding

c.       Customer loyalty

d.      Customer delivery

 

Answer: Sales

 

 

1. Why would a company possibly want so spend more on PPC early on

Ans: to drive traffic to their site and increase awarensess

 

2. Why is affiliate marketing a fovorable form of marketing

Ans: it gurantees increased sales

 

3. What is meant by “niche marketing”

Ans: targeting a broad based group of people

 

4. How can a poducast be used to brive customers to a website

Ans: by telling the listeners that they need your product

 

5. What is cost per coustomer acquisition

Ans: the amount a company pays a customer to try their product

 

6. How can supplemental materials be delivered to the poducast listener

Ans: the istener must pay for any additional materials

 

7. What is a value proposition

Ans: the pricing of the product

 

8. How important is content on a site when optimizing it

Ans: it is the only thing which creates a higher ranking in search engines

 

9. Which of the following would not be effective in headline writing

Ans: using small words which take up space and do not add value

 

10. What should a company do once it achieves its search engine ranking goals

Ans: sell advertising on their site

 

11. Way would a firm employ guerrilla web marketing

Ans: it gives the firm more control over its marketing budet

 

12. What is meant by “whit hat”

Ans: When marketers show up for work wearing white hats

 

13. Why are purchased email lists typically ineffective

Ans: they make up fake email to sell

 

14. Why has web marketing become a popular form of marketing

Ans:it has been heavily advertised

 

15. What is one unfavourable trait sometimes seen in affiliate marketing

Ans: it brings additional traffic to a site

 

16. If marketing is relatively easy to do online

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

 

17. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read

Ans: it impresses clients

 

18. What is the purpose of a traditional press release

Ans: it target markets to internet users

 

19. What is the purpose of sending a monthly newsletter

Ans: it gives people a chance to opt out of ever talking to your company again

 

20. What is meant by guerrilla marketing

Ans: Using resources such as time, energy and imagination rather than money to market

 

21. What is an auto-responder

Ans: a method of direction communication with clients

 

22. Why si it important to fine tune the timing of the ad and keywords used

Ans: to carefully target the customer base desired, not wasting impressions and clicks

 

23. What is the “active voice” style of writing ads

Ans: writing in the third person

 

24. What is double opt in process

Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

 

25. How do listeners decide what is a worthwhile podcast to continually listen to

Ans: having several hosts and a myriad of topics

 

26. Why is the subject line of any email compaingn important

Ans: it is all the receiver sees besides the email address until they open the email

 

27. How is “open rat” important

Ans: it lets the company know how many people bought a product

 

28. Why are affiliates not the same as having a sales force

Ans: The affiliates have limited availability

 

29. How is the pricing model of a click determined

Ans: google sets the price worldwide

 

30. What is the formula for calculating cost per customer acquisition

Ans: total marketing budget for aspecific period divided by the number of new customers for that same period

 

31. How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents

Ans: 10 cents

 

32. What is “cost per action ”

Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

 

33. What is an “impression”

Ans: when an ad is cliced on

 

34. Which of the following is valuable in increasing a page rank

Ans: quantity of links from other highly ranked pages to your site

 

35. What is meant by”web 2.0”

Ans: internet companies who focus on retail sales

 

36. What is affiliate marketing

Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

 

37. Which of the following are podcasts least likely to target

Ans: sales

 

odesk internet marketing Question: Way would a firm employ guerrilla web marketing ?
odesk internet marketing Question Ans: it gives the firm more control over its marketing budget.
odesk internet marketing Question: Why is affiliate marketing a fovorable form of marketing?
odesk internet marketing Question Ans: it gurantees increased sales
odesk internet marketing Question: What is meant by “niche marketing”?
odesk internet marketing Question Ans: targeting a broad based group of people
odesk internet marketing Question: How can a poducast be used to brive customers to a website?
odesk internet marketing Question Ans: by telling the listeners that they need your product
odesk internet marketing Question: What is cost per customer acquisition?
odesk internet marketing Question Ans: the amount a company pays a customer to try their product
odesk internet marketing Question: How can supplemental materials be delivered to the poducast listener?
odesk internet marketing Question Ans: the istener must pay for any additional materials
odesk internet marketing Question: What is a value proposition?
odesk internet marketing Question Ans: the pricing of the product
odesk internet marketing Question: How important is content on a site when optimizing it?
odesk internet marketing Question Ans: it is the only thing which creates a higher ranking in search engines
odesk internet marketing Question: Which of the following would not be effective in headline writing?
odesk internet marketing Question Ans: using small words which take up space and do not add value
odesk internet marketing Question: What should a company do once it achieves its search engine ranking goals?
odesk internet marketing Question Ans: sell advertising on their site
odesk internet marketing Question: Why would a company possibly want so spend more on PPC early on?
odesk internet marketing Question Ans: to drive traffic to their site and increase awareness
odesk internet marketing Question: What is meant by “whit hat”?
odesk internet marketing Question Ans: When marketers show up for work wearing white hats
odesk internet marketing Question: Why are purchased email lists typically ineffective?
odesk internet marketing Question Ans: they make up fake email to sell
odesk internet marketing Question: Why has web marketing become a popular form of marketing?
odesk internet marketing Question Ans:it has been heavily advertised
odesk internet marketing Question: What is one unfavourable trait sometimes seen in affiliate marketing?
odesk internet marketing Question Ans: it brings additional traffic to a site
odesk internet marketing Question: If marketing is relatively easy to do online?
odesk internet marketing Question Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
odesk internet marketing Question: What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read?
odesk internet marketing Question Ans: it impresses clients
odesk internet marketing Question: What is the purpose of a traditional press release?
odesk internet marketing Question Ans: it target markets to internet users
odesk internet marketing Question: What is the purpose of sending a monthly newsletter?
odesk internet marketing Question Ans: it gives people a chance to opt out of ever talking to your company again
odesk internet marketing Question: What is meant by guerrilla marketing
odesk internet marketing Question Ans: Using resources such as time, energy and imagination rather than money to market
odesk internet marketing Question: What is an auto-responder?
odesk internet marketing Question Ans: a method of direction communication with clients
odesk internet marketing Question: Why si it important to fine tune the timing of the ad and keywords used?
odesk internet marketing Question Ans: to carefully target the customer base desired, not wasting impressions and clicks
odesk internet marketing Question: What is the “active voice” style of writing ads?
odesk internet marketing Question Ans: writing in the third person?
odesk internet marketing Question: What is double opt in process?
odesk internet marketing Question Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
odesk internet marketing Question: How do listeners decide what is a worthwhile podcast to continually listen to?
odesk internet marketing Question Ans: having several hosts and a myriad of topics
odesk internet marketing Question: Why is the subject line of any email comparing important?
odesk internet marketing Question Ans: it is all the receiver sees besides the email address until they open the email
odesk internet marketing Question: How is “open rat” important?
odesk internet marketing Question Ans: it lets the company know how many people bought a product
odesk internet marketing Question: Why are affiliates not the same as having a sales force?
odesk internet marketing Question Ans: The affiliates have limited availability
odesk internet marketing Question: How is the pricing model of a click determined ?
odesk internet marketing Question Ans: google sets the price worldwide
odesk internet marketing Question: What is the formula for calculating cost per customer acquisition?
odesk internet marketing Question Ans: total marketing budget for aspecific period divided by the number of new customers for that same period?
odesk internet marketing Question: How much woulad a company pays for the given odesk ?

internet marketing Question example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents

odesk internet marketing Question: What is “cost per action”?
odesk internet marketing Question Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
odesk internet marketing Question: What is an “impression”?
odesk internet marketing Question Ans: when an ad is cliced on
odesk internet marketing Question: Which of the following is valuable in increasing a page rank?
odesk internet marketing Question Ans: quantity of links from other highly ranked pages to your site
odesk internet marketing Question: What is meant by”web 2.0”?
odesk internet marketing Question Ans: internet companies who focus on retail sales
odesk internet marketing Question: What is affiliate marketing ?
odesk internet marketing Question Ans: when a 3rd party helps market your business. And in turn your pay them a commission

 

odesk internet marketing Question: Based on sales as aresult of their efforts?
which of the following are podcasts least likely to target.
odesk internet marketing Question Ans: sales

Question:

Why would a firm employ guerilla web marketing?

a.       It is guaranteed to work

b.      It allows greater flexibility

c.       It gives the firm more control over its marketing budget.

d.      It is unconventional and can often leave a lasting impression on potential customers

Answer: It gives the firm more control over its marketing budget.

 

Question:

Why is affiliate marketing a favorable from of marketing?

a.       It is inexpensive.

b.      Nothing is paid unless there is a sale resulting from the affiliate’s efforts.

c.       It guarantees increased sales

d.      It is complex so not many people utilize it

Answer: It guarantees increased sales

 

Question:

What is meant by “niche marketing”?

a.       Targeting a broad based group of people

b.      Targeting a very specific demographic

c.       Advertising on the television

d.      Advertising only online

Answer: Targeting a broad based group of people

 

Question:

How can a podcast be used to drive customers to a website?

a.       By only hosting the podcast on the website

b.      By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information

c.       By making the podcast a premium one which costs money

d.      By telling the listeners that they need your product

Answer: By telling the listeners that they need your product.

 

Question:

What is “cost per customer acquisition”?

a.       The amount a company pays a customer to try their product

b.      The average cost of marketing spent per new customer

c.       The cost of marketing staff

d.      The cost to beat competitors

Answer: The amount a company pays a customer to try their product

 

Question:

How can supplemental materials be delivered to the podcast listener?

a.       Embedded into the audio file

b.      Files can be made available for download along with the link to the podcast

c.       The listener has to go to a special site only during the podcast

d.      The listener must pay for any additional materials

Answer: The listener has to go to a special site only during the podcast

 

Question:

What is a “value proposition”?

a.       The pricing of the product

b.      The same as a business plan

c.       A statement as to how the company will make more money

d.      A statement as to how the company adds value for customers

Answer: The pricing of the product

 

Question:

How important is content on a site when optimizing it?

a.       Not important at all does not factor in

b.      Mildly important to keep customers happy

c.       It is the only thing which creates a higher ranking in search engines

d.      Very important new content especially

Answer: It is the only thing which creates a higher ranking in search engines

 

Question:

Which of the following would not be effective in headline writing?

a.       Using words that draw attention

b.      Using words that people may search for

c.       Using small words which take up space and do not add value

d.      Using words such as “new, exciting, special offer”

Answer: Using small words which take up space and do not add value

 

Question:

What should a company do once it achieves its search engine ranking goals?

a.       Stop promoting site

b.      Constantly monitor and improve their site in order to maintain their ranking

c.       Revise the site once  in awhile

d.      Sell advertising on their site

Answer: Sell advertising on their site

 

Question:

Why would a company possibly want to spend more on PPC early on?

a.       It costs less early on

b.      To drive traffic to their site and increase awareness

c.       To let the competition know they are serious

d.      To sell more products

Answer: To drive traffic to their site and increase awareness

 

Question:

What is meant by “white hat”?

a.       When markets show up for work wearing white hats

b.      Dishonest techniques for gaining higher ranking

c.       Ethical and honest methods of increasing page ranking

d.      Soft ware use to increase ranking

Answer: When markets show up for work wearing white hats

 

Question:

Why are purchased email lists typically ineffective?

a.       They are too expensive

b.      They distribute an email to far more people than the company has in its contacts

c.       They make up fake emails to sell

d.      They are not targeted at customers specific to your company and have high bounce rates

Answer:  They make up fake emails to sell

 

Question:

Why has web marketing become a popular form of marketing?

a.       It is much cheaper than other forms and often more effective

b.      Television advertising is being offered less

c.       It is easier than traditional marketing

d.      It has been heavily advertised

Answer: It has been heavily advertised

Question:

What is one unfavorable trait sometimes seen in affiliate marketing?

a.       The cost is low

b.      It brings additional traffic to a site

c.       Affiliate will use unethical techniques to drive customers in hopes of earning a commission

d.      It is only paid for based on successful selling

 

Answer: It brings additional traffic to a site

 

Question:

Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a.       It reduces taxable profits

b.      To get a second opinion

c.       Creates goodwill

d.      Hired experts can drive the best results of campaigns and help guide the company in its marketing

 

Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing

Question:

Which 3 industries are the largest users of affiliate marketing?

a.       Prescription drugs, electronics, child products

b.      Gambling, adult, retail

c.       Retail outlets, bakeries, beverage

d.      Computer equipment, auto manufacturers , construction

Answer: Computer equipment, auto manufacturers, construction

 

Question:

What is A/B testing?

a.       Testing 2 products to see which is safer

b.      Using 2 versions of an ad measuring results to see which one is more effective

c.       Testing 2 products to see which one sells more

d.      Using 2 versions of an ad to see which one has less bounce rate

 

Answer: Using 2 versions of an ad measuring results to see which one is more effective

 

Question:

What are the four P’s of marketing?

a.       Placement, production, procurement, procedures

b.      Product, price, place, promotion

c.       Position, price, production, premature

d.      Product, promotion, procedures, procurement

Answer: Product, promotion, procedures, procurement

 

Question:

What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a.       It keeps the marketing staff busy in down times

b.      It impresses clients

c.       A well maintained blog will help increase page rank with search engines

d.      It makes the company seem larger than it is

Answer: It impresses clients

 

Question:

What is the purpose of a traditional press release?

a.       Is acts as a direct marketing sales tool

b.      It can be mailed out to potential clients

c.       It announces company information to a widely dispersed group of people

d.      It target markets to internet users

 

Answer: It target markets to internet users

 

Question:

What is the purpose of sending a monthly newsletter?

a.       It creates work for employees at the company

b.      It builds branding creates awareness and connection with potential clients

c.       It gives people a chance to opt out of ever talking to your company again

d.      Required by law

 

Answer: It gives people a chance to opt out of ever talking to your company agin

 

Question:

What is meant by “guerilla marketing”?

a.       Using resources such as time, energy and imagination rather than money to market

b.      Using advertising spots which utilize gorillas to capture the audience

c.       Having a large scale marketing budget

d.      Using television ads instead of web ads

 

Answer: Using resources such as time, energy and imagination rather than money to market

 

 

Question:

What is an auto-responder?

a.       A person who replaces to all emails for the company

b.      An automatic email message sent to someone who takes an action such as submitting a form on a company website

c.       A method of direction communication with clients

d.      An email relay system

 

Answer: A method of direction communication with clients

 

Question:

Why is it important to fine tune the timing of the ad and keywords used?

a.       It costs less in later hours

b.      To be sure to spend more money on marketing

c.       Required by law

d.      To carefully target the customer base desired, not wasting impressions and clicks

 

Answer: To carefully target the customer base desired, not wasting impressions and clicks

 

Question:

What is the “active voice” style of writing ads?

a.       Using “you” and not “I” or “we”- directing wording towards the customer

b.      Writing in the first person

c.       Writing in the third person

d.      Speaking omnisciently

 

Answer: Writing in the third person

 

Question:

What is a double opt in process?

a.       Someone must email the firm twice to get on a list

b.      Someone must ask to be on your email list, and then verify by clicking a link they want to be on it

c.       Someone must email the firm twice to get off an email list

d.      Someone has to send an email confirming an online purchase

 

Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it

 

Question:

How do listeners decide what is a worthwhile podcast to continually listen to?

a.       High quality audio and high quality content

b.      If it’s funny

c.       Broad based podcasts with no general direction

d.      Having several hosts and a myriad of topics

 

Answer: Having several hosts and a myriad of topics

 

Question:

Why is the subject line of any email campaign important?

a.       It gives the person an opportunity to delete the email before reading it

b.      It is all the receiver sees besides the email address until they open the email

c.       It let the receiver know they are about to be sold something

 

Answer: It is all the receiver sees besides the email address until open the email

 

Question:

How is the “open rate” important?

a.       It tells the company how many people clicked on the links in the email

b.      It lets the company know how many people bought a product

c.       It is the number of people who received the mail

d.      It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was

 

Answer: it lets the company know how many people bought a product

 

Question:

Why are affiliates not the same as having a sales force?

a.       The affiliates are virtual

b.      The affiliates can be based anywhere in the world

c.       The affiliate only drives traffic, they do not necessarily convert them to sales

d.      The affiliates have limited availability

 

Answer: The affiliates have limited availability

 

Question:

How is the pricing model of a click determined?

a.       Standardized rate for the ad

b.      Google sets the price worldwide

c.       Ads always cost more in later months

d.      The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list

 

Answer: Google sets the price worldwide

 

Question:

What is the formula for calculating cost per customer acquisition?

a.       Marketing spent on television divided by the number of new customers

b.      Sales divided by customers

c.       Total marketing budget divided by all customers ever

d.      Total marketing budget for a specific period divided by the number of new customers for that same period

 

Answer: Total marketing budget for a specific period divided by the number of new customers for that same period

 

Question:

How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a.       90 cents

b.      10 cents

c.       20 cents

d.      1 cents

 

Answer: 10 cents

 

Question:

What is “cost per action”?

a.       Same as pay per click

b.      A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views

c.       A payment agreement where costs change depending on volume

d.      The product cost

 

Answer: Same as pay per click

 

Question:

What is an “impression”?

a.       When a person buys a product from a site

b.      When your ad is displayed on a page online, not necessarily clicked on

c.       When an ad is clicked on when an ad on

d.      When an ad makes an impression on a client

 

Answer: When your ad is displayed on a page online, not necessarily clicked on

 

Question:

Which of the following is valuable in increasing a page rank?

a.       Paying for placement

b.      Static content

c.       Quantity of links from other highly ranked pages to your site

d.      No contact information

 

Answer: Quantity of links from other highly ranked pages to your site

 

Question:

What is meant by “web 2.0”?

a.       The resurgence of internet companies with more interactive focus, such as blogging and social networking

b.      Any website which has survived the dot com bust

c.       Sites made using new technology

d.      Internet companies who focus on retail sales

 

Answer: Internet companies who focus on retail sales

 

Question:

What is affiliate marketing?

a.       Same as guerilla marketing

b.      Selling ad space on your site

c.       When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

d.      Pay per click marketing

 

Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

 

Question:

Which of the following are podcasts least likely to target?

a.       Sales

b.      Branding

c.       Customer loyalty

d.      Customer delivery

 

Answer: Sales

 

 

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